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Platinum Winner of the Design Skill Awards 2024

The Tasty Yolk Rebrand

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Branded Content
Best Branded Merchandise & Promotional Design
Concept
Professional Category
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Architect / Designer:

Rassica Bakane

Studio:

sicaart

Design Team:

Rassica Bakane

Copyright:

music for Tasty Yolk Ad video is 40 oz by Polyphia, I do not own any rights

Country:

United States

The Tasty Yolk, which started out as a breakfast burrito food truck back in 2016 has expanded to what is now THE place to get the best burritos, sandwiches, snacks, and more. Their team and social media presence are what helped build their customer base. I decided to attempt to rebrand their existing identity as I noticed there are some aspects of their brand that can be improved and added to. This was a passion project I worked on for my internship and throughout my last two semesters in college. I used Adobe Illustrator, Photoshop, Lightroom, Procreate, and Figma to design and display everything together.

sicaart

sicaart is all about taking on new design challenges and to persevere through those challenges. The graphic design industry is one that develops at a rapid pace, and may be hard to keep up with at all times. It is okay to not know how to do things, as long as you are willing to teach yourself. It is okay to fail while trying, because it is better to fail and learn than to not learn at all. As the graphic design industry evolves, so do you. That is what I want to abide by as a designer, and that is what I’d like my brand to abide by as well.