The Zero Waste capsule collection includes new range of essential clothes (t-shirt and trousers) to use as sustainable base and fabric panels allowing their personalization. This capsule stresses on the importance of the reconnection with nature with a photography in which clothes, model and nature are playing with the light and are putting in advance the beauty of craftsmanship and creativity.

The essential t-shirt and trousers are made from deadstock fabrics from luxury houses and manufactured in an atelier in Paris as unique pieces. They are genderless and oversized, with minimal modern aesthetics, to allow comfort and bring self-confidence to the person who is wearing them. To personalize them people can buy the fabric panels of the capsule who are made from deadstock tweed fabrics or using other artisanal techniques and attach them to the essential pieces through corozo buttons (natural and ethically imported material + made in France buttons). All labels and supplies on the pieces are sustainable and made in France or Italy to guarantee low environmental impact and high quality.

This design concept stands for new way of consuming fashion and was created to support self-expression, reduce textile waste, and provide personalization of our outfits every day. From now on, buying a new fabric panel instead of a whole garment will give the possibility to express a personal style while buying less products and wearing them longer. The brand offers regularly drops of panels done in creative collaborations, so once the person buys an essential piece (t-shirt, trousers, shirt or short), it could be personalized with a new panel from each new collection.

Furthermore, the brand encourages to focus people’s consumption to the essentials while still being on trend, raises awareness regarding the design intention in terms of sustainability, social and environmental impact of the products and empowers people to be who they are and to proudly wear their values.

More than a brand, it is a new sustainable way of living and consuming fashion products.