S/BM – Linguistic Solutions
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Translations in the Age of Artificial Intelligence.
This project emphasizes the vital importance of human experience, even in the realm of corporate and technical texts. S/BM, often collaborating with the automotive and watchmaking industries, illustrates how the emotional depth and precision born from personal experiences stand in sharp contrast to AI-generated content.
Our studio has aimed to embody this philosophy in the design of their visual identity. Far from being sentimental, the design adopts a minimalist approach, capturing the modern essence of human translations.
Studio Last
Studio Last is a Berlin-based multidisciplinary creative founded in 2012 and run by Matthias Egil Last. We are dedicated to fusing form and functionality to create unified and holistic concepts for digital and print media. Believing that it takes more than changing visuals to engage an audience, we also aim to highlight the core qualities of brands, projects and ideas through their content.
With a focus on details and materials, we specialize in the development, relaunch and redesign of media – from print publications to online platforms and visual identities – reinventing and reinvigorating them with cutting-edge, understated elegance and a touch of the unexpected.
