Our Awards
All winners
Gaoxing County Yuzu Liquor

Design Skill Awards / 2024

Platinum Winner2024
CATEGORY

Packaging

AWARDED NOMINATION

Best Luxury Packaging Design

Gaoxing County Yuzu Liquor

DESIGNED BY

SUN JIAN

Sun Deisng
Discover the project
THE PROJECT

Behind the distinction.

This design piece is a city gift created to celebrate the 30th anniversary of diplomatic relations between China and South Korea. Inspired by the legend of ancient Korean King Hwanung transforming a bear and a tiger into beautiful women, it incorporates elements of the ancient Korean king, bear, and tiger. The bottle features carved designs, combined with the concept of a tall glass, symbolizing quality and history. The choice of yuzu liquor, a product rich in Vitamin C, reflects its regional significance. Packaged in walnut wood boxes with carved yuzu patterns, it showcases regional characteristics and cultural heritage. This liquor will be a fashionable beverage and also serves as a blessing for the friendship and cooperation between the two countries.

Allow external media to view this project’s video or audio.
THE PEOPLE BEHIND THE PROJECT

Sun Deisng

SunDesign, founded by renowned designer Sun Jian, is an internationally renowned company focusing on brand design and advertising creativity. With unique design concepts and professional capabilities, we are committed to providing comprehensive brand consulting and design services to our clients. With a solid business foundation in Singapore, Beijing, and other locations, we have successfully collaborated with internationally recognized brands, creating remarkable brand images. Our main service areas include brand design strategy, advertising creativity, and packaging design, among others. SunDesign is dedicated to providing clients with the most professional and high-quality brand development solutions, helping them stand out in the competitive market.

More winning work.

Explore all winners