BAU - New Corporate Design

THE PROJECT

Behind the distinction.

BAU is the world’s leading trade fair for architecture, materials and systems. Since first opening its doors in 1964, BAU has ever since welcome an international audience and set standards for the entire industry—never missing out to trump records and reach never seen heights.

#1 leading trade fair in architecture
2260 exhibitors
190k visitors

BAU is moving with the times and created a new look. In summer 2023, BAU launched a fresh brand design, designed and implemented by the Serviceplan Group’s renowned agency team. With this step, BAU has boldly taken on the latest challenges and revolutionized its own brand design in the process. The result is a vibrant corporate design that celebrates change and that represents the current development of architecture. It is more than just a logo—it is a living platform. The combination of different forms creates an adaptive design that reflects the ongoing building process and the flexibility of modern architecture.