La Terra Fina - Orzo Mozzarella & Balsamic Salad

THE PROJECT

Behind the distinction.

✓ Verified winner · DESIGNSKILLAWARDS-A03A822BC51A9A9A

La Terra Fina's new Orzo Mozzarella & Balsamic Salad represents the brand's expansion into the refrigerated prepared salad category while remaining true to the premium quality and culinary craftsmanship that consumers have come to expect. This packaging thoughtfully introduces this new product offering while maintaining the strong visual identity established across La Terra Fina's portfolio of quiches and dips, creating an experience that feels both fresh and instantly recognizable.

The design highlights the salad's vibrant, wholesome ingredients through appetizing product photography and clean, contemporary branding, while clearly communicating key product attributes including no artificial flavors or colors, no artificial preservatives, 0% trans fat, and protein-rich ingredients. The result is a package that successfully extends the La Terra Fina brand into a new category, reinforcing its reputation for fresh, flavorful, chef-inspired foods while inviting consumers to discover a new way to enjoy the quality and taste they already know and trust.