Our team was engaged to create a one-of-a-kind Experience Center for Fellowes Brands. Fellowes Brands provides records storage solutions, business machines, workspace management products, air purification and mobile technology accessories. Part showroom, part working office, and part hospitality lounge, the new Experience Center is a purposefully different approach to a typical showroom. We delivered a dynamic space driven by innovation. The design is centered on showcasing Fellowes Brands as a single company with a vast breadth of product offerings. It simultaneously highlights the innovation that Fellowes brings to the market and celebrates their long rich history.
In order to bring multiple brands, products, and space types together the Experience Center was designed with distinct mini showrooms side by side, each with a different purpose and function. The tech-driven first of its kind “Design Kitchen” features a show stopping 25-foot panoramic product display screen that interfaces with a custom touchscreen table. Designed in tandem with the Digital Experience Agency, the room allows users to pull material and product tokens onto the table and visualize their designs in real time and real scale.
The Air Quality Management showroom houses all of Fellowes’ indoor air quality equipment and uses interactive digital elements to walk visitors through the process of air purification. This is also where Fellowes’ Well Certification is highlighted. The Product Performance Maker Space invites visitors to “kick the tires” of Fellowes products, talk with the engineers, and see the innerworkings of their chairs, wall systems, desks, and workstation panels. A rotating Feature Product Display is front and center at the entry allowing Fellowes the flexibility to keep fresh new production display at all times. A Material and Finish Library invites the A&D community in to pull samples, create palettes, and design alongside clients and sales reps. The working office supports Fellowes growing sales staff while showing off Fellowes desking products in action.
The heart of the Experience Center and the space that anchors all of the mini showrooms together is the 2000 sf entertainment lounge overlooking Fulton Market. A 20 seat U-shaped bar looks out to the flexible lounge space. With undulating banquettes, comfy lounge chairs, and a collection of tables and chairs, its perfect for small group meetings or large after hours events. Fellowes’ product patent numbers line the wall of the bar and the original business card of founder Harry Fellowes is burned into the wood pocket doors hiding the flat screen tv.