Silver Winner of the International Excellence Awards 2026

#FindYourLine Campaign

Communication

Community Engagement and Activism Communication

Completed / Built / Company

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Architect / Designer:

Art direction: Dani Vachon, Illustration and design: Sarah Ross, Communicactions strategy: Dhaneva Panday, Moon Pham, Copywriting and strategy: Matt Turner, Animation: Kashu Co.

Studio:

The Beacon Design Collective Inc.

Design Team:

Art direction: Dani Vachon

Illustration and design: Sarah Ross

Communications strategy: Dhaneva Panday, Moon Pham

Copywriting and strategy: Matt Turner

Animation: Kashu Co.

Copyright:

Northeast Native Network of Kinship and Healing

Country:

Canada

The “Find Your Line” campaign was developed for the Northeast Native Network of Kinship and Healing (Kinship Heals) to address “gray-area” harm—subtle, misunderstood behaviors like lingering touches or invasive jokes that fall between being clearly fine and clearly wrong. In close-knit Wampanoag and Northeastern Native communities, cultural norms of harmony and respect for elders often lead individuals to doubt their own discomfort rather than risk appearing disrespectful. Our challenge was to transform this ambiguity into a framework for relational accountability that empowers the community to trust their instincts.We designed a culturally grounded communication strategy that breaks the process of navigating these moments into a four-part narrative arc: Noticing, Naming, Reflecting, and Acting with Kinship. This phased approach mirrors how people naturally process discomfort: first validating internal physical signals, then providing language for confusing experiences, inviting non-shaming reflection on impact versus intention, and finally modeling gentle, community-based interventions. By moving at “the pace of trust,” the campaign helps shift community norms from passive silence to active protection.The creative execution centered on high-impact visual storytelling to make the invisible visible. We developed motion graphics animations for each phase, using soft, metaphorical visuals to convey nuance and emotion without requiring on-camera faces, which protects privacy and emotional safety. Complementing these are a series of synthetic social media posts for Instagram and Facebook. These posts utilize bold typography and land-based imagery—such as water and cedar—to deliver peer-to-peer reflections and scenario walkthroughs. This year-long awareness initiative provides a shared language and repeatable roadmap, ensuring that acknowledging discomfort is understood not as an act of conflict, but as an act of love for self, kin, and community.

The Beacon Design Collective Inc.

The Beacon Design Collective is a woman-owned, carbon negative, and award-winning agency founded in 2013. We provide creative and strategic design services exclusively to the nonprofit and government clients in the environment, social justice sectors and Indigenous affairs sectors. The firm specializes in using its proprietary “Empathy Stimulation” system—a combination of content, visual language, and user experience—to enhance branding and engage audiences with awareness campaigns, publication design and motion graphics. Beacon prioritizes accessibility, adhering to at least WCAG 2 A standards, while delivering high-impact deliverables.