International Excellence Awards / 2025
Fashion
AWARDED NOMINATIONAccessories and Jewelry Design
Damascus Steel: Time-Tested Art
Discover the projectBehind the distinction.
Damascus Steel: Time-Tested Art
Damascus steel watches blend strength, durability, and unique design. Their signature handcrafted pattern makes each model one of a kind. This ancient material, revered for centuries, inspires with its history, craftsmanship, and timeless beauty.
Since joining our collection, the Single-Hander has become iconic—today, it’s a bestseller and the brand’s flagship, recognized and cherished far beyond Belarus. More than a watch, it’s a lifestyle.
The model’s defining feature is its single hand, moving at a deliberate, unhurried pace. This minimalist approach resonates with those who choose mindfulness over haste, style over excess, and individuality over conformity.
Damascus steel fuses history, nature’s inspiration, and contemporary design.
Explore our collection and discover a watch with character!
THE PEOPLE BEHIND THE PROJECTMinsk Watch Plant
About the factory
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OJSC "Minsk Watch Plant" is more than 65 years of history of watch production, which made it possible for many years to produce reliable, high-quality watches "Luch" that keep up with the times.
Keeping the traditions of quality, we have found the very balance that allows us to successfully combine time-tested technologies with modern methods of work, exclusive developments of designers and constructors.
The plant has a full cycle of production of mechanical watches. During its existence, the plant has developed more than 20 movements, and even more watch models have been produced.
We are sure that each of you will discover "Luch" in a special way. After all, we put our soul and meaning into what we produce every day. Each collection reflects its own style. It is always a special combination of color, shape, texture, functionality.
"Luch" is history. This is quality and verified design in all detail
