Ilana Seleznev is a visionary leader in Product Strategy, Business Transformation, and Industrial Design, with over 15 years of proven success turning complex ideas into breakthrough results. As Director of the Enterprise Transformation Office at Salesforce, Ilana drives strategic growth and maximizes profitability while opening doors to new global markets. Her leadership has been instrumental in Salesforce’s international expansion and record-breaking revenue growth. With a background in Industrial Design and an MBA in Marketing, Ilana developed her signature approach — The Math Of Design: Thinking Inside The Box. This unique method blends the logic of mathematics with the creativity of design to craft promotional products and branded merchandise that are not only functional but unforgettable. Known for her sharp eye for detail and a deep commitment to personal client service, Ilana oversees every stage — from initial concept to final launch — ensuring every project exceeds expectations and delivers measurable value.
Beyond the corporate world, Ilana is dedicated to empowering communities and shaping the future of product leadership. She is a featured speaker at Product School, an active board member of the Salesforce Women’s Network for Equality, and an advocate for diversity and inclusion in tech and design. Her achievements have earned her international recognition, including A Design Award, MUSE Design Awards and a seat as a jury member for the Globee Awards. Her influence extends to mentoring, thought leadership, and championing innovation wherever she goes.
When she’s not driving transformation, you’ll likely find her behind the wheel of a sports car — fueling her passion for speed, precision, and pushing boundaries in every sense. Ilana Seleznev continues to redefine how businesses think, design, and grow — proving that when creativity meets strategy, anything is possible.