Ana Vasiljevic is a distinguished Serbian-born designer with an extensive career spanning fashion design, education, and editorial work. Holding a BA and MA in Fashion Design from the Faculty of Fine Arts at Belgrade University of Arts, she further pursued a PhD in the Theory of Arts at the University Donja Gorica, specializing in sustainable fashion and cultural heritage. Her expertise bridges commercial design, academia, and editorial contributions, making her a respected figure in the fashion industry. Since 2005, Ana Vasiljevic has led her eponymous fashion label, balancing minimalist aesthetics with intricate construction and deconstructed draping. Her collections range from romantic silhouettes to geometric structures, often featuring a monochrome palette punctuated by vibrant contrasts. She also pioneers sustainability through her VA Infinity line, dedicated entirely to upcycled and recycled fashion. Beyond her brand, Ana Vasiljevic has contributed as a head designer for mass and high-street fashion labels. She has also made an impact in editorial and styling, working as an editor and stylist for the renowned magazine Bazar, one of the oldest publications in the former Yugoslavia. Her styling expertise extends to commercial projects, music videos, and costume design. Ana Vasiljevic’s work has been showcased at major fashion weeks in Belgrade, Serbia, Zagreb, Montenegro, London, Paris, Spain, and Sweden. Her designs frequently feature in leading publications such as Elle, Harpers Bazaar, Cosmopolitan, and Prestup, further cementing her influence in the industry. Currently, Ana Vasiljevic serves as Head of the Fashion Design Department at the Faculty of Digital Arts, Metropolitan University Belgrade, and as an Associate Professor at UDG University, Montenegro. She is also a guest lecturer at prestigious Spanish fashion schools and the founder of FashionLinkNow, the first online educational platform for fashion design in the ex-Yugoslavian region, dedicated to knowledge-sharing within the international fashion community. Her vision for fashion aligns deeply with sustainability, advocating for a system that balances aesthetics with ethics. She emphasizes the importance of cultural heritage preservation as a foundation for innovation, slow fashion, and conscious production. Her approach integrates contemporary art, architecture, and cultural influences to create meaningful, transformative designs that go beyond trends.