New Line
Architecture
Best Urban Design & Master Planning
Concept / Professional
Architect / Designer:
Studio:
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Located in the heart of Almaty, the New Line project redefines an underused central area into a vibrant and inclusive urban environment. The development site forms a strategic connector between Baitursynov Street and Honoré de Balzac Street, threading through a previously fragmented residential district.
Within walking distance lie some of the city’s key cultural and civic landmarks – the Botanical Garden, Yesentai River, Drama Theatre, Satbayev Technical University, Republic Square, and City Hall. Despite its prime location, the site had long remained disconnected and underdeveloped, lacking coherence and public engagement.
Commissioned by a leading Kazakh developer, the project introduces over one kilometer of new urban fabric, revitalizing the area through human-centered design, mixed-use activation, and integrated mobility systems.
The concept transforms a steep natural terrain – with a 25-meter elevation difference – into a multi-level pedestrian network of bridges, terraces, and plazas. This topographic feature becomes the project’s identity: it generates visual diversity, shaded microclimates, and panoramic views, while ensuring barrier-free access through elevators and ramps.
Ground floors host cafés, galleries, and retail spaces, bringing life to the street and reinforcing a sense of urban continuity. Courtyards are pedestrian-only and raised above street level, offering safe, car-free environments. Underground parking serves all residential and business facilities, preserving the surface for greenery and public use.
The master plan introduces a rich housing mix – from multi-storey apartments to urban townhouses, woven into the existing structure. This diversity supports social inclusion and a flexible lifestyle model.
By transforming neglected terrain into a lively, layered public realm, New Line sets a benchmark for sustainable urban regeneration in Almaty – an environment where architecture, landscape, and community coexist in balance.
PrivateHouse
PrivateHouse Architects is an international architectural bureau specializing in master planning, contemporary architecture, and premium residential design. Founded in 2011, the studio operates across Kazakhstan, Poland, and Saudi Arabia, delivering projects that combine aesthetic clarity, functional precision, and cultural sensitivity.
Our portfolio includes large-scale urban developments, mixed-use complexes, and exclusive private residences, created for leading developers such as BI Group, Sensate, and SBI Development. Each project reflects our guiding philosophy – to design spaces that elevate human experience through harmony between architecture, landscape, and technology.
We approach every task as a dialogue between context, nature, and innovation. Our multidisciplinary team integrates architecture, interior design, and landscape planning, supported by AI-driven visualization and BIM technologies to ensure precision and efficiency at every stage.
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