The goal of Capital One’s Sip & Stir mixology classes are to expand awareness of Capital One Cafes to existing cardholders & create a general positive sentiment around being a Capital One Cardholder in new markets.

The ask was to continue the success of previous cardholder-exclusive cocktail events, by bringing back the summer series for 2025. We were tasked to host 5 premium, summer-themed mixology classes at Capital One Cafes across the country for rewards cardholders. Tickets were available to cardholders to purchase via Capital One Entertainment.

The experience included guests checking in and enjoying welcoming drinks. They are then seated and they learn to make 3 signature cocktails. Afterwards guests are invited to partake of a buffet and open bar while socializing with each other and enjoying a live jazz ensemble. As the event winds down, participants receive a thank you gift bag as they exit.

Measurement included amount of people who signed up and positive responses on a post-event survey.