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Art to Life

Design Skill Awards / 2025

Platinum Winner2025
CATEGORY

Event Design

AWARDED NOMINATION

Custom & Unique Event Design

Art to Life

DESIGNED BY

Mario F Daniels

The BLUX Group Creative Agency
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THE PROJECT

Behind the distinction.

Project Brief – Kyrie Irving Birthday Event:

Our studio was engaged to design the full visual identity and event collateral for NBA star Kyrie Irving’s private birthday celebration. The project required a refined, modern aesthetic that aligned with Kyrie’s personal brand while elevating the exclusivity of the event. Deliverables included custom invitations, digital assets, signage, step-and-repeat design, and an integrated visual system used across the venue. The final creative balanced luxury and cultural style, resulting in a cohesive experience that amplified the event’s atmosphere and attendee engagement.

Project Brief – Leslie & Serge Celebration Event:

Our studio developed the visual collateral and branding system for Leslie & Serge’s high-profile celebration, crafting a distinct design language that reflected their personalities and the tone of the event. The project included invitation design, social media graphics, on-site signage, and a unified aesthetic direction for décor integration. The work centered on elegance, warmth, and modern sophistication, ensuring that every touchpoint — from digital announcements to event-day visuals — felt polished, intentional, and memorable.

THE PEOPLE BEHIND THE PROJECT

The BLUX Group Creative Agency

The BLUX Group is a creative studio specializing in brand strategy, visual identity, event creative, and AI-driven content. Led by Mario F. Daniels, BLUX blends design, storytelling, and emerging technology to deliver bold, culturally informed work. Our studio partners with healthcare systems, nonprofits, lifestyle brands, and high-visibility celebrity and sports events to build memorable campaigns, cohesive visual systems, and human-centered digital experiences. Driven by craft and clarity, BLUX creates design solutions that cut through noise, elevate brand presence, and inspire real connection in a rapidly evolving world.

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