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Silver Winner of the International Excellence Awards 2025

Fresh Thyme Market Facial Care

Packaging

Packaging for Cosmetics and Personal Care Products

Completed / Built / Company

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Architect / Designer:

Heather Storie / Danielle Kidney

Studio:

The Creative Pack

Design Team:

Josh Manalang / Emily Cho / Casey Chui / Paola Ip

Copyright:

Emma Tung

Country:

United States

Confidence is beauty.

Meet the new range of natural beauty products, exclusive to Fresh Thyme Market – designed by yours truly. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too.

The strategy? The magnification of a single word, highlighting the purpose of each product – brighten, cleanse, day and night! What a delightful, yet uncomplicated approach to self-care.

New age roman style letterforms become a captivating visual aid, as each typographic feature takes shape. We love the way the soft curves of each word wraps neatly around the bottle and box in billboard like fashion – an eye catching advantage for a range of products modest in size. It also creates a nice little nook for the Fresh Thyme Market logo to live.

Screen printed directly onto the bottle for a familiar, high-end look.

This is the essence of packaging with character – design details that capture a feeling.

The Creative Pack

We are a clever pack of creatives with a natural instinct for food and beverage packaging – free from ego and an excellent source of industry know-how. Our clients are National Brands, Private Label Programs, and Natural & Organic CPG leaders looking for a fresh path forward.