Fujian Wuyishan Dahongpao is famous as a unique brand in Fujian Province, and this design will follow the traditional cultural lineage of the region. Under the guidance of the policy of Fujian Provincial Party Committee, we will develop a packaging design that caters to the new youth, and introduce flat design strategy to meet the aesthetic needs of the new youth, so as to build the brand of Dahongpao within the cultural field, and improve the regional brand in a certain sense.In this way, the brand construction of Dahongpao will be built in a certain cultural field, and the social aesthetic generation of the regional brand will be perfected in a certain sense, so as to fulfil the historical mission of cultural inheritance of brand construction.