Discover a revolution in beauty with the new SKIN & BEAUTY concept by SUPERPHARM, where every detail is designed for an exceptional customer experience. Our innovative space is more than a store; it’s a destination where expert knowledge meets the latest beauty and wellness trends. We have created a space that stands out from the competition, not only in its display and image but also in complementary services, offering a new quality of experience and elevating the brand’s position.

This place welcomes diversity in age, needs, gender, and beauty, combined with loyalty programs that invite customers to explore new premium and luxury brands. The tools used to develop the project included market research, functional and exposure analyses, and customer journey analytics, allowing us to create a new concept for organizing displays. Our layout groups products by purpose rather than by brand, making it easier for customers to find the solutions they are looking for. Circular monochromatic warm pastell areas and clearly visible displays within product groups enhance focus on dedicated products, allowing for quick selection and comparison, offering a new customer experience.

The results of our efforts are immediately visible—highly individualized design solutions for displays, sales organization, customer needs alignment, and quality service solutions. This change in quality and standards has elevated the brand status, opened opportunities for collaboration with new luxury brands previously unavailable in the SUPERPHARM network, positioning the new brand within the premium segment.

We have introduced advanced digital solutions in the salon and synchronization of content and image with online messaging. Combined with personalized digital signage, this has created a new standard in the market. Special attention has been paid to refining user experiences, with carefully selected lighting, display, and product testing solutions that allow for experiences in optimal lighting conditions, without flickering, discoloration, or color distortion.

All these elements embody the promise of the SKIN & BEAUTY brand by SUPERPHARM place where beauty and well-being come first, and every customer can find something perfect for themselves in an atmosphere of luxury, quality, and innovation.