Hygan exhibition stand
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The Hygan booth design is grounded in specific principles. Primarily, it strives to leave a pristine impression on viewers, emphasizing cleanliness. Additionally, the booth is crafted with modularity in mind, ensuring adaptability for diverse trade shows of varying sizes.
To engage customers on a sensory level, the booth is thoughtfully orchestrated. Upon entry through the central portal, attention is drawn to a waterfall representing purity. Positioned behind the waterfall is a large screen showcasing the company’s CI video. Above, sizable rotating H-elements, embodying the ‘H’ in Hygan, release scents of environmentally conscious cleaning products. A vertical garden behind the waterfall underscores product sustainability, creating a serene retreat. Strategically located at the back, the counter stands before a keyvisual featuring the company’s unique selling points, providing a semi-private space for product explanations. Sidewalls, arranged in an H-pattern, contribute to an open and spacious feel.
Sustainability is paramount throughout the design, from opting for local apple paper for the rotating H-elements to implementing eco-friendly transport crates, minimizing CO2 emissions during transportation
studiooberhauser
studiooberhauser was founded in Bolzano, Italy in 2018. The studio strives for sustainability driven flagship projects, uniting a multidisciplinary team of creative and innovative minds operating in the fields of product design, interior design and art. The main focus lies on the exploration and exploitation of new and innovative production methods. The studio’s focus also lies on the creation of innovative and future oriented models based on an underlying concept of sustainability.
Martin Oberhauser graduated as a designer from the University of Bolzano, Italy. He continued his studies with a postgraduate degree at the University ECAL – Ecole Cantonale D’Art de Lausanne in Switzerland as scholar of Ronan Bouroullec and at the Designlabor Bremerhaven as a scholarship holder of the state of Bremen tutored by Werner Aisslinger.
