NEUF50

THE PROJECT

Behind the distinction.

For its 50th anniversary, NEUF turned the spotlight on a half-century of projects and collaborations with 12 months of celebrations, events, and sponsorships. A retrospective publication, a dedicated web page, press articles, academic scholarships, promotional items, awards and donations were featured on social networks and specialized platforms. The culmination of festivities was an evening held in the atrium of Maison Alcan on November 24 2022 to present the publication to an exceptional gathering of Quebec’s real estate and construction industry, friends and family. Some 750 guests from the firm’s clients and colleagues gathered in this storied space, which recently underwent an important rehabilitation on which NEUF collaborated. The evening was filled with testimonials, reunions and the unveiling of a sculpture made from hundreds of copies of the book, and will remain a memorable event in the firm’s history.

Before the event: An internal campaign was set up to create both a generational bridge (for old and new employees), geographical (uniting the Montreal-Ottawa-Toronto offices) with a campaign that is both digital and printed. An unveiling campaign was put forward, in a tone specific to NEUF: both offbeat and professional. For the cocktail invitations, printed and digital copies were carefully designed.

For the event itself, the anniversary logo was turned into vinyl adhesives in the main entrance windows. Employees, ambassadors of the evening, wore a special company pin and a collection of postcards were scattered across the room. Lighting design during the event and custom crafted drinks were both based on the firm’s two official colours: Pantone 485C red and Pantone 3125C blue. In sum, from tote bags to a 1.5m x1.5m wooden logo and numerous videos and projections, everything was NEUF!