Sameh Ibrahim Emam

Sameh Emam is an Egyptian architect, product designer, and design competition consultant with over a decade of experience combining architectural practice, creative research, and academic education. Currently serving as Design Competition Consultant at MASAR Architects, Sameh Emam oversees the firm’s participation in international design competitions, contributing to multiple awards and nominations. He holds a Master’s degree from Ain Shams University and is pursuing doctoral research focused on the application of gamification principles in product design education.

A distinctive aspect of Sameh Emam’s design approach is the integration of gamification theories, particularly the Octalysis Framework, into architecture and product design. His work explores how psychological engagement, cultural identity, and user experience can inform lasting design solutions. His academic background also includes nine years at Future University in Egypt, where he worked as a Teaching Assistant and Assistant Lecturer.

Sameh Emam’s architectural and product design work has received international recognition, including Silver and Iron distinctions at the A’ Design Awards in Italy, First Prize at the Cairo Design Award in 2025, and honours in India and China. Projects such as Qalam El Kholoud and Iceberg Table demonstrate his interest in combining cultural heritage with contemporary design technologies and aesthetics. Alongside his professional and academic activities, Sameh Emam serves on international design juries, contributing his expertise in architecture, product design, and design evaluation.